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Local Organization to Host LPGA Event to Raise Funds for Breast Cancer Eradication

The Breast Cancer Eradication Initiative, a 501(c)(3) organization founded to help eradicate breast cancer, will host their 26th premier LPGA tournament – The Pink Ribbon Open (The PRO) – on May 20th, 2019. The PRO was founded by a group of passionate volunteers who shared the belief that they could make a difference in women’s health including breast cancer treatment and prevention. Nearly 100% of all funds raised at this event are returned as grants to healthcare organizations in the Greater Memphis Area.

"My passion for this cause comes from seeing the difference we make in so many lives,” said PRO Founder, Joan Matthews. “When we began in 1994, there were very few resources for the uninsured or underinsured in our community facing the diagnosis of breast cancer. Now, with the funds generated from the PRO, we can provide grants for research, screenings, and treatment for those in need."

This year’s tournament will be held at TPC Southwind and will feature professionals from across the world including Christina Kim, Tiffany Joh, Sarah Jane Smith, and Jane Park.

“It is special anytime I can lend my support to the fight against breast cancer,” said professional golfer, Sarah Kemp. “My mother is a breast cancer survivor and I am thankful every day she found it early. The more we can spread the awareness of early detection, the more lives that will be saved.”

Prior to the tournament, a Pairings Party will be held on May 19th at the Hilton hotel. This Memphis-themed gala will serve as the formal event for teams to be paired with LPGA professionals. There will also be a live auction, silent auction, dinner, and entertainment. To date, The PRO has raised over 3.8 million dollars which has been granted to local organizations for treatments, screenings and education.


About the Pink Ribbon Open: The Pink Ribbon Open is officially known as the Breast Cancer Eradication Initiative. Our 501(c)(3) started 26 years ago in 1994 as a LPGA Pro AM fundraiser. In the past 25 years, over 3.8 million dollars has been granted to local organizations for treatments, screenings and education. Last year grants totaling $140,000 were dispersed to 10 organizations, including: Baptist Memorial Hospital for Women Foundation, Caring and Sharing Support Group, Church Health Center, and West Cancer Center.

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